NextGen Marketers:
Building the Future
The anticipation of the future in Marketing involves analyzing and understanding emerging trends, as well as innovations that will shape the marketing industry landscape. To do so, companies need to proactively prepare, adjust their strategies, and adopt innovative approaches to stay competitive.
Topics such as artificial intelligence, customer experience personalization, and retention strategies will be addressed, contributing to the creation of a sustainable competitive advantage, with the goal of influencing the markets in which one operates through a strategic and multifaceted approach.
08:30 am
Accreditation
09:00 am
Opening
Filipa Appleton
President of APAN
Head of Brand & Marketing MC
09:05 am
The AI-Powered Spark: Igniting Innovation in Marketing Campaigns
Diogo Estevinho Martins
Marketing Director Coca-Cola Portugal
Rodrigo Freixo
Executive Business Lead The Coca-Cola Company / Head of Brand Experience VML EMEA
09:40 am
Cross-Fire
"Will the Marketing and Communications Industry Lose Its Creativity to AI?"
Andreia Vaz
Head of Brand & CX Worten
Co-CEO & CCO FUEL Lisboa
Nuno Paisana
Head of Brand & MarComms Santander PT
Executive Creative Director VML Lisbon
10:45 am
Coffee Break
11:00 am
Marketing Is Changing. Are You Ready for the DETOX?
Duarte Roquette
Chief Strategy, Growth and Innovation Officer Bar Ogilvy
Conversation with
António Fuzeta da Ponte
Brand and Communication Director NOS
11:45 am
The Risks and Ethics of Using AI: How Far Can We Go in Marketing and Communications?
Adolfo Mesquita Nunes
Partner of Pérez-Llorca
12:25 pm
Conversation with
What a CEO Expects from Their Marketing Team
Led by: Filipa Appleton
President of APAN
Head of Brand & Marketing, MC
Nuno Teles
Managing Director Diageo Great Britain
01:00 pm
Lunch
02:30 pm
Round Table
“What will change in the industry“
Moderator: Teresa Burnay
Business Unit & Media Director Unilever FIMA
Francisco Balsemão
CEO Grupo Impresa
Francisco Teixeira
Country Manager WPP | CEO
Philippe Infante
Managing Director JCDecaux Portugal
03:15 pm
Impact of Campaigns with AI
Pedro Almeida
CEO Mediaprobe
Conversa com
Sérgio Carvalho
Head of Marketing and Client Fidelidade
04:00 pm
Emotion by Design
Greg Hoffman
Ex CMO Nike
Conversation with
Sérgio Leal
Marketing and Communication Director McDonald's
04:45 pm
Closing
Ricardo Torres Assunção
General Secretary APAN
05:00 pm
Networking Cocktail
Program
Speakers
Tickets
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Past Editions
